The NFL continues to expand its global empire: Italy enters the game in 2026

April 1, 2026

The NFL continues its international expansion. In 2026, the league announced a further expansion of its Global Markets Program (GMP) with the addition of Italy as a new strategic market. This move confirms something obvious: American football is no longer just a US phenomenon.

Since its launch in 2022, this program has been a key piece for franchises to build brand beyond their borders, generating community, events and business opportunities around the world.

Italy, a new territory… but with competition

The Italian market isn’t empty. Two franchises have already secured their spots:

Cleveland Browns
New Orleans Saints

Both teams have been chosen to develop their market in Italy, opening a new battle to attract fans in one of the European countries with the greatest sporting and cultural potential.

In addition, the Las Vegas Raiders continue their aggressive international expansion by adding Canada, the United Arab Emirates, and the United Kingdom to their portfolio.

The Buccaneers maintain their European commitment

In true GoBucs fashion, the Tampa Bay Buccaneers remain committed to their international strategy, focusing on three key markets:

Germany
Austria
Swiss

This confirms a clear trend: to consolidate its presence in Central Europe, where the NFL has grown exponentially in recent years, especially after games in cities like Munich or Frankfurt.

Spain is still on the map… and playing a leading role

Spain is not far behind. Three teams hold marketing rights in our country:

Chicago Bears
Kansas City Chiefs
Miami Dolphins

And most importantly: Madrid will host an NFL game in 2026 at the spectacular Santiago Bernabéu stadium. Another step towards consolidating Spain as one of the most powerful emerging markets in Europe.

A global program that already covers 22 markets

The Global Markets Program already involves all 32 franchises and extends across 22 countries, driving:

International events with fans
NFL Flag Development
Commercial activations
Growth of global fandom

The NFL has already played 62 games outside the U.S., and in 2026 it will reach a record with 9 international games on 4 continents.

Cities like London, Paris, Rio de Janeiro or Melbourne will be the protagonists of a historic season.

GoBucs

While other teams are looking for new territories, Tampa is staying focused. And that can be a competitive advantage: building a solid base in markets where there’s already real traction.

Because in this global race, it’s not just about getting there first… it’s about staying there.