With the boom of home entertainment tech, why wouldn’t the NFL target a popular niche that is rapidly growing, with no end in site? And what better way to reach the youth then by computers and video game apps?
“The way to a youth’s heart is through his or her Internet connection. In the past year, the NFL has been filling the broadband pipeline with many types of content with more a given for 2016. The youngest age groups have grown up as broadbanders that don’t typically sit in front of the living room TV for all their programming and entertainment. With that in front of mind for forward-thinking content executives, the NFL and its growing list of partners have created the following advances to better engage youth where and how they live.” – Reported by Patriots.com
More on this: The NFL Targets Youth to Expand its Brand