In 2016, Twitter had the rights to live stream 10 Thursday Night games, that right had cost them $10 million dollars for a one-year contract. Amazon has been wanting to add live sports to their Prime video service. The right to live stream, Thursday Night games, will cost them $50 million.
Facebook and YouTube were among the entities bidding for the right to live stream Thursday Night Football games.
It seems that the NFL liked how Twitter’s younger audience tuned in last year, and how a 1/4 of their viewers came from outside of the United States. Although the NFL was pleased with the results they got from Twitter, it seems that $50 million is more tantalizing than the stats received from Twitter.
This will likely be just another one-year venture for the NFL as they seem to only hand out short deals.